I think it is necessary to correct this good man, I have no doubt that is a tough and smart businessman, and has taken advantage of the train when it passed him: The bulk of the growth and success of La Bruja de Oro is due to the irrationality of people . No more, no less.
As everyone knows, the sales of lottery tickets in this administration have been growing dramatically since it dealt a big in the 80 and repeated shortly afterwards. not even made him miss a great marketing campaign: an attractive logo, the filly to be in a town called "Luck" in Castilian, and a media campaign and make it free every Christmas, success is assured, although you are tenacious, innovative ... or even too smart. Today, this administration is about 3% of total lottery sales in the country, mostly through internet. It is logical, therefore, to divide more awards over the years that other administrations have not so popular.
But his success is based on the inability of many people to understand that it has exactly the same probability of winning by buying a tenth in this administration that if you buy it in any other: 1 in 85,000.
course you can not accuse the guy of anything objectionable, such as misleading advertising, if people are basically stupid and the media are idiots and still work for free for you, chances are great opportunities arising doing business, that without doubt.
Otherwise, I highly recommend this interesting and fun Article Nothing is free in the Lottery. Merry Christmas!
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